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Professor Interviewed on Jason Hartman Radio Show
I was interviewed recently on the Jason Hartman Radio Show, which is syndicated across the globe; locally it is heard on KABC. The subjects of the interview included the CSUF Center for...
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Need to Sell your Project?
This post was written by one of our excellent Entrepreneurs in Residence and mentor William Laird. Most students are very busy in University learning their subjects. Researching details for a project...
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Make Your Customers Smile
Recently, I was on a plane and paid $3 for a Vitamin Water. When it came, I discovered – to my surprise – that the bottle was half the size of the one that can be purchased at Target for $1. After...
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Yelp – The Good
Social media is becoming an increasingly powerful force that business owners – especially small business owners – cannot afford to ignore. There is an increasing body of work suggesting that online...
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Yelp – The Bad
As discussed in our previous post titled Yelp – The Good, Yelp has proven itself to be a powerful marketing tool that can help businesses promote their products and services. While it would be great...
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Yelp – The Ugly
In previous posts (Yelp – The Good and Yelp – The Bad), my co-authors and I discussed the value and challenges of Yelp for business owners. However, due to Yelp’s immense popularity, it has effectively...
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Ruthless Self Promotion @ CSUF Startup Incubator
Rudy Chavarria will be giving a talk on PR at the CSUF Startup Incubator on October 14, 2015 Rudy Chavarria Jr. has a long and successful career as a music and media promoter so he knows a thing or two...
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Promotion Talk @ CSUF Startup Incubator
Rudy Chavarria gave a talk on promotions at the CSUF Startup Incubator on October 14, 2015 We were lucky enough to have Rudy Chavarria Jr. give a riveting talk about promotional strategies in a startup...
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CSUF Startup Incubator in Mihaylo Magazine
The Mihaylo Magazine is distributed to over 50,000 CSUF Mihaylo College of Business and Economics alumni and we were honored to be the most recent cover story! This is a huge honor and we are excited...
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